Freelancer Bill of Rights? No, thanks.

My friend Katharine O'Moore-Klopf of KOK Edit posted an item about the Freelancers Union Freelancer Bill of Rights over at the EFA Yahoo Groups board, and I couldn't help but toss in my two cents. (Update: As Katharine notes in the comments, she is not affiliated with the Freelancers Union and was only providing information for freelancers to check out. My apologies for not making that clear!)

I confess I don't particularly groove on the language from their intro page: Freelancers have the right "to empower themselves to demand fair treatment from clients."

Really? *Demand*? I'd argue that fair treatment is earned, not guaranteed.

The list itself? Meh. Nothing you haven't heard before. Frankly, you can already do all of the items they outline if you'd like — but I come down in the camp of the commenter who said: "If every time I hired a plumber, electrician, or snow plow guy he came back with a 'Plumber/Electrician/Plow Guy Bill of Rights' I wouldn't do business with him." Bingo. My primary issues are these:

• A document such as the Freelancer Bill of Rights positions clients as adversaries rather than business partners. 
• Do you really want to come across as defensive and difficult to work with? Chill, breeze.
• As Lori Widmer riffed in "The Freelance Nevers" and "Writerly Misconceptions" this week, there are no absolutes.

Call me cynical (trust me, you won't be the first), but I believe this type of initiative actually holds freelancers back: Thinking that there's some sort of magic pill that'll make all the bad clients go away. Thinking a big brother like a union will enforce The Rules to protect you. Thinking that setting a minimum price will protect you from lowball clients.

As we discussed on Halloween, it all comes down to watching your own tail. You choose, every day, what you want to do, who you want to do it with, and how you want to do it. No like? Don't do.

Curing writer's block

Before you get your hopes up that I've conjured up a magic elixir of inspiration, my post "Curing writer's block" at Freelance-Zone actually takes a more cynical view of what gets lumped into writer's block and why curing it really ought to be a non-issue for the professional freelancer.

Read it there, and comment on it there...or here! Sorry for being lazy and stealing from myself, but I've got two meetings and several deadlines before the day runs out.

New FreelanceZone post up

In the interest of turning a negative experience into a positive, educational one, I posted "9 rules of effective voicemail messages" to FreelanceZone this morning. Certainly email remains the best tool of reaching out to someone (in my opinion) but voice-to-voice still has its place for the freelancer trying to make contact with a client or interview source.

Things will be quiet, well, actually complete silent, around here next week, as I'm journeying out for some much-needed, no electronics R&R. And if you haven't taken a vacation in recent memory because you're a sole proprietor and think the world will end without your presence, take a quick refresher at my post from last year—"Vacation, all I ever wanted"—and start making plans!

Motivating yourself with a "win" board

One of my independent-creative friends joked that it's tough playing hooky when you work for yourself, because you're automatically busted. That set off a string of banter about there being no point to calling in sick, how it's awkward to give yourself an annual review, and the difficulty of reprimanding yourself.

The truth is, freelancing can be a pretty solitary enterprise if you let it. (Some prefer it that way!) And if you're in the business long enough, it can often seem like you've fallen into a feedback-free zone or a negative-feedback-only rut.

As a matter of practice, anytime I get an attaboy from a client--could be a thank you, or a compliment about a story, a positive anecdote, a great result from an advertising campaign--I print it out and push-pin it to a bulletin board on my wall. I'm a very internally motivated person, and I don't waste much time worrying about criticism, but there are times my "win" board serves as a reminder of why I do what I do. Even when things go sideways with one client, it sure helps to have a reminder that your skills have been appreciated by a horde of others.

Sex, violence and the freelancer

This past weekend, I headed down I-10 to the Tucson Festival of Books, where I staffed the Editorial Freelancers Association booth for a couple of hours each day. During one of my breaks, I attended a workshop titled "Writing Convincing Sex Scenes (the PG Version)." While I'm not currently working on a novel, the title broke through the cacophony of "how to get published" and "you can make a living as a writer" offerings that populated much of the schedule. I figured, why not?

David Fulmer, author of The Blue Door and Chasing the Devil's Tail, among others, taught the session. He was at turns hilarious and insightful about these sensitive topics, which he has taught at the university level. (The course title usually includes violence as well as sex, but it was truncated to fit in the festival program.) In his own books, he uses profanity sparingly, doesn't talk about specific body parts, and cuts the scene "when the clothes hit the floor" so that the reader has to do some of the work.

Obviously, most of us don't spend much time freelancing about sex or violence--at least the circles I travel in! Nevertheless, Fulmer made a number of points that apply to our craft in more general terms:

• You can't be afraid to step out of your comfort zone.
• You can't care about what friends and family think, or you're in the wrong business. 
• As a storyteller, everything you do needs to move the plot forward--if it's gratuitous, dump it. 
• To succeed, you have to blend a writer's creativity with an editor's objectivity.

I'm not sure I've got the guts to write the ultimate steamy scene, nor do I know how many projects I'll get out of the festival, but at the very least I collected a pocketful of business cards and oddball stories. And in the meantime, heaven knows what kind of entertaining Google search word hits it'll drive having "sex" in the headline.

Time for Timer

I've always envied those writers who sit down and crank out hundreds of words for hours on end. That's not the way my brain works. I'm more of a sprinter: write for short bursts of time, then do something else for a while--invoicing, filing, go for a run, etc.

So, the other day on the Wall Street Journal, I came across a review of time management/organizational techniques. The Pomodoro Technique description caught my eye for its simplicity: You set a timer for 25 minutes, after which you've earned a 5-minute break. (I downloaded the ebook but haven't read it yet...I'm wondering if I even need to.) There are several Mac Dashboard widgets to accomplish the task, but I chose "Egg Timer," which pings you with verbal message when it expires. Mine says, "Time to check the Pomodoro."

Also on the WSJ recommendation, I also purchased a copy of "Getting Things Done: The Art of Stress-Free Productivity," and it's an interesting read so far. It's designed to be a "whole-life" organizer, and I particularly like the ways in which it departs from the standard Franklin Planner method, which never really worked for me.

7 reasons to reject lowball freelance work

How low will you go in accepting an assignment? In 7 Reasons Why I Won't Write A $15 Blog, blogger Carol Tice describes being lowballed by an agency and enumerates the principles that led her to say "no." Of the seven reasons, #5 "I want to take a stand," leads her to create a petition for writers who won't take less than $50 for an assignment.

It is an interesting tactic. If nothing else, Tice elicited emotion--she drove lots of comments by posting on LinkedIn, and the topic also sparked a separate discussion over at Freelancer Writerville II (free registration required) when I posted the link there. A while back, I posted a video of Harlan Ellison ranting about people who work for free, screwing up things for everyone else, so, yeah, I am empathic to the concept that people should stand up for their right to be paid a fair wage.

While I wish her the best of luck, I see a couple of challenges in formalizing such a cause:

1. Although there is a Freelancers Union, we're inherently un-unionizable in any significant way. I cherish my independence, and I believe that the vast majority of freelancers feel similarly. I'm skeptical that a petition will carry much weight in the marketplace, and I'm confident enough in my own abilities to know that I'm my own best advocate.
   
2. At the risk of retreating into a sports metaphor, writing is analogous to professional baseball--some are superstars and some barely make it to the big leagues, but the vast majority toil away in AAA, AA, or A for smaller bucks...and a lot of others play just for fun. A player with marginal talent who wants to make a six-figure income ain't gonna get it. One with scads of talent who is underpaid needs to do a better job of negotiating.
   
3. I simply don't view this as a moral issue. As much as I disdain the content mills out there, I don't believe they're doing anything but meeting a need for low-cost, low-quality content. Nobody is forced to work for them, so using the word "sweatshop" is a bit precious. They're purchasing the editorial equivalent of cheesy clipart. Good luck with that.
   

Discussions about pay never fail to strike a nerve. Freelancing isn't unique in that respect, though it is very personal as far as what is acceptable. As Rodney Dangerfield once said, "Look out for #1...but don't step in #2."

Update: A great pricing anecdote via photographer Tim Gruber, Picasso and Pricing Your Work:

Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.

“It’s you — Picasso, the great artist! Oh, you must sketch my portrait! I insist.”


So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.


“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”


“Five thousand dollars,” the artist replied.


“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”


To which Picasso responded, “Madame, it took me my entire life.”

Punctuated equilibrium and freelancer evolution

In another life, equipped with better math skills, I would have been a scientist. Then again, it doesn't stop me from enjoying science any more than my marginal skating talents prevent me from rooting for the Boston Bruins.

One of the scientific theories that has always stuck in my head is punctuated equilibrium, popularized by evolutionary biologist Stephen Jay Gould in the early 1970s. At the risk of oversimplifying, the concept is that evolution occurs in bursts of rapid change and periods of stability rather than as small changes on a smooth curve.

You can probably see where I'm going here: Punctuated equilibrium is a pretty keen metaphor for our individual lives in general, and for our careers in particular.

Looking at the graph, you need to consider two types of punctuation event: 1) being acted upon by an outside force or 2) choosing to do something different. For me, examples of the former would include having a client go bankrupt or, more pleasantly, having my phone ring unexpectedly with a prospect for a multi-thousand-dollar project. Examples of the former include teaching myself html during the early days of the Web or doing a marketing blitz to announce a new service line.

On a deeper level, such events are inextricably tied--you make choices that subject you to outside forces, and outside forces require you to make choices. But I would argue that, unlike the dinosaurs who had no idea when a meteor was going to hit or a volcano was going to blow, as human beings we have the ability to read, react and adapt to our circumstances.

Over the next few days, consider where you are in the chart. Are you on a flat spot, cruising contentedly...but maybe a bit bored? Are you on a steep upramp, hanging on for dear life...but thrilled at the challenge? Like it or not, you're evolving.

"You don't have enough talent to win on talent alone"

Posting about Miracle last week got me to thinking about my single favorite Herb Brooks quote from the movie. "You think you can win on talent alone? Gentlemen, you don't have enough talent to win on talent alone"--as he runs them through interminable, brutal drills immediately after a distracted pre-Olympics effort against Norway.

The point obviously applies as well to business as it does to sports, maybe even more so, because sports is more meritocratic. It's generally easier to judge athletic performance in terms of scoring, defense, and times than it is to measure business outcomes at a personal level. In the corporate world, there are usually too many variables (unless you are a front-line salesperson), and that dynamic compounds for creatives, because we're usually several steps removed from the sale.

So, what lies in the abyss beyond pure talent? Here are two thoughts...

Measure what you can, when you can: Marketing master Denny Hatch always talks about how direct mail is the acid test of creative skills. It is nothing if brutally honest, because it proves whether something got read and provoked an action. Even if you're not working on a direct-response project, is there something about your project you can measure? Can you test Sample A against Sample B? Did you create a more-efficient process that saved a quantifiable amount of money? (For the love of all that's holy, no focus groups, please.)

Augment your talent with superior internal or external customer service: Let's face it, creative brains come preinstalled with a hypercritical streak; some of us just do a better job of hiding it. A crabby SOB like baseball pitcher Randy Johnson can get away with it because he throws 100 mph, and people indulge photographer Annie Leibovitz's tantrums because of her skill behind the lens. I don't have that option. Whether you're a solo act or in an agency or corporate creative department, you can set yourself apart by developing a reputation for being easy to work with in addition to being talented. Take criticism objectively. Be flexible and come up with alternatives pre-emptively. Chant "Serenity now" until you've chased away the demons.

***

Follow up: Some interesting background about Friday's video in this article, How 4-year-old boy mastered 'Miracle' speech in YouTube hit.

What's your best writing advice?

What's the single most important piece of writing advice that you've ever received? I can name mine easily: Lew Fishman, an editor when I was on staff at Golf Digest's trade magazine, had bloodied up one of my articles. (Rightfully so.)

"Most of the time, the first two or three paragraphs you start with are B.S.," he said, pointing to two red-felt-pen "X" marks at the top of the paper. "Just cut them, and that's where your lead is."

It's a technique that, 20 years later, I use every day. The principle not only works for feature stories, but for web content, advertising copy, emails, press releases, written correspondence, editing someone else's copy...you name it. Don't vamp. Get to the point. At first, I felt awful about leaving carefully crafted text on the cutting-room floor. As I came to understand how effective it was, guilt gave way to relief.

For most creatives who are talented enough to make a living at it, trying to explain how you do what you do doesn't come easily, whether you're a writer, designer, illustrator or photographer. (It's a "feel" thing, right?) Nonetheless, it is worth occasionally revisiting the technical aspects of your craft, even if it's only to remind yourself of the power of the simplest tools.

Ten years after

I'm not one for remembering exact dates, but it was just about this time 10 years ago that I split the corporate scene and started my own enterprise. It has gone quickly, as good things do.

Recently, a business acquaintance of mine to whom I hadn't spoken in two years dropped me a line on a social networking site. I'm not one for remembering exact dialogue, but he told me that during our last conversation, I'd talked him off the ledge and gotten him re-energized on running his own business, which he's still doing and still enjoying. (You can check out Pete Wright's work at Fifth & Main, which features his Internet producing/broadcasting/storytelling talents, and Acoustic Conversations, which helps musicians promote their tunes and stories.) I was incredibly humbled that my words could have that kind of impact.

Which led me into a cascade of thinking about the people who've influenced me and supported me along the way, including teachers, coaches, friends, teammates, colleagues, bosses, editors, clients and my family. And not the least my dad, who advised me to sock away enough money that you can tell any boss at any time to, well, "take this job and shove it," though he wasn't that delicate about it. You can never be free if you're shackled to your next paycheck. It's true if you're in the corporate world, and equally valid if you're an entrepreneur.

I hope you took yesterday off to goof off, relax and recharge. On this day after Labor Day 2009, I encourage you to take a moment to reflect on the people who've helped you get where you are. And then take a moment to consider the people whom you influence in the business sphere...and what you can do to help them get to where they need to be.

And if you're like me, it's time to get back to that stack of overdue thank-you notes.

Chowdah

A few years ago when we were in the process of moving to a new house, my sister and brother-in-law introduced me to the concept of "chowdah"--mind you, not the eternal debate between creamy (New England) or tomato-broth (Manhattan) versions of the clam-and-potato soup. No, this is the term in the moving industry to describe "all the crap that's left over after you've moved all the big stuff and packed boxes."

In our working lives, we all collect our fair share of chowdah, and we all have our ways of dealing--or not dealing--with it. For me, I tend to shuttle between grinding away on big projects and shoveling a bit of chowder. I know that probably runs contrary to the way an organizational guru would recommend, but it works for me--the psychology of having a few easy victories helps me plug away at the more substantial items that don't always show instant progress.

And for the record, New England clam chowder is way better.

Discipline yourself...or we'll do it for you

Thought-provoking discussion over in the writers/editors group over at LinkedIn about self-discipline and where it comes from. Lots of interesting answers, ranging from the simple to the deeply philosophical.

My motivations have evolved over the years. When I became a freelancer, it helped that I had a stay-at-home wife, two kids in diapers and a new mortgage. We had enough savings to get by for a bit, but nothing like fear (and sometimes raw panic) to get me off my butt.

As a result, I suddenly got more out of self-employment than I'd ever experienced in the constraints of an office. Revealing? Yes. Selfish? Perhaps. Now that I've been at it for 10 years and my wife is back in the workforce, and the kids are a bit older, the work is steadier and generally more interesting. (I often say it's like earning an MBA without stepping into a classroom.) Frankly, I thrive on the deadlines paired with the desire to produce a high-quality product for longtime clients whom I enjoy and respect, and for new clients whom I want to impress and turn into long-term relationships.

The subject of this post comes from a poster that was on the wall at our kids' old elementary school.