Monday, January 12, 2009

Much To-Do About Everything

I've always found the last few weeks of any year tend to be quiet--perhaps a few minor emergencies from existing clients, but rarely any new business. At least that's been my experience...your mileage may vary. Good time to catch up on invoicing and other items that have piled up in the inbox, maybe head to a coffee shop for some computer-free rumination and goal setting.

Then, the ball drops in NYC and editors, creative directors and marketing directors wake up to the to-do lists that have languished since the post-Thanksgiving tryptophan lull. And, in an instant, their to-do lists become *your* to-do lists.

The lesson in all this? It doesn't have to be an emergency. The successful freelancer is ready for triage in the first few weeks of January.

No comments:

Post a Comment